Designing the Face of AI-Powered Collaboration
From Idea to Innovation
YourRoom is an AI-powered platform that creates autonomous focus groups using multiple large language models, each with unique personas. Built for product teams, researchers, and innovators, it simulates real-time group discussions to offer insight, feedback, and ideation support.
We started with just an idea, helping Rocketmakers shape the brand from the ground up through strategy, naming, identity design, and digital assets.
Strategy & Discovery
The project kicked off with a brand discovery workshop, where we defined the product’s vision, audience, and tone of voice.
With such a unique innovation, it was important to shape a brand that felt like a changemaker, bold, confident, and forward-thinking, while remaining accessible and human in a sea of overcomplicated AI products. These early sessions guided our approach to naming, identity, and the extended brand architecture.
Logo Design
We developed the name and logo to feel clear, conversational and conceptually rooted in the product’s core idea: YourRoom, a familiar space where real and virtual voices come together to collaborate.
The identity needed to balance intelligence with warmth, standing out in a crowded tech space without feeling overly complex or clinical. Designed with scalability in mind, the brand system was built to flex and evolve as the platform grew. This flexibility became essential as YourRoom expanded to include sub-brands like YourFocusGroups and YourExpertPanel.
Visual Language
The visual system was built around the idea of personality and collaboration. A broad colour palette paired with expressive 3D avatars helped communicate the diversity of virtual voices.
Custom illustrations and brand elements carried across digital platforms, marketing materials, and concept merch enabled us to create a dynamic, playful visual style that supported the product’s innovation-led purpose.
Web-App Experience
The product design focused on creating a user-friendly and intelligent interface for hosting AI-powered focus groups. Built in collaboration with a UX designer, the web app was designed to feel intuitive while showcasing the innovative core of the platform, facilitating multiple AI personalities engaging in conversation.
The visual language was applied to avatars, UI components and content layouts, striking a balance between professional credibility and playful curiosity. Every detail was considered to make the experience smooth and engaging, without losing the platform’s unique charm or functionality.
Marketing Site and Sub-brands
The marketing site was designed to introduce the YourRoom platform and position it as an approachable but powerful tool for insight gathering. We built a bold and friendly visual identity that carried through to the website, incorporating expressive 3D characters, bright colour pairings, and conversational copy to reflect the product’s personality.
The site also introduced the growing suite of tools under the YourRoom umbrella, including YourFocusGroups and YourExpertPanel. Each sub-brand was given its own visual tweaks within the parent system, creating distinction while keeping everything clearly connected. This adaptable structure gave room for future product developments and helped unify the ecosystem.
Brand in Action
From launch campaigns to blog illustrations, we built a full suite of brand assets designed for social, editorial, and promotional use. Custom visuals were used to bring complex ideas to life, pulling UI elements and 3D characters into explainer graphics that boosted clarity and strengthened brand recognition.
We also created business cards, email signatures, and explored merchandise and event materials to support brand awareness and community engagement.
Outcome
YourRoom has grown into a fully-fledged platform with two product lines and increasing user momentum. The project won multiple accolades, including Best AI Innovation and Best AI Solution at the 2024 Global Business Tech Awards, and Best Digital Design at The SPARKies. It remains a standout example of how thoughtful brand design can bring emerging technologies to life in a human, engaging way.