Where Health Data meets Human-centered Design
The Inspiration behind Wavesix
WAVESIX began with founder Julia's personal journey of taking control of her own health. Through diligent tracking and a holistic approach, she uncovered valuable insights into how different aspects of daily life, from sleep and movement to stress and routine, influenced her wellbeing.
This process revealed the power of seeing health as an interconnected system, not just isolated symptoms. Julia set out to build a tool that would make this kind of understanding more accessible to others, whether navigating complex health needs or simply seeking a deeper connection with their own bodies and minds.
Strategy & Purpose
We started with a brand discovery workshop to define the mission, audience, and personality of WAVESIX. The vision was clear: create a product that helps people feel more in control of their health without feeling overwhelmed or judged.
Rather than tracking symptoms in isolation, WAVESIX encourages users to see the whole picture represented in our pillars: movement, sleep, nutrition, self, relationships, feelings and even weather, all of these contribute to wellbeing. The brand needed to reflect this complexity with clarity, care, and compassion.
Colouring in
The visual identity was built around a refined colour palette that conveyed both grounded calm and optimistic energy. We explored a wide range of variations and worked closely with the client to find the combination that felt most aligned with the vision of WAVESIX.
Earthy neutrals were paired with sun-warmed tones to balance positivity and grounding, offering a sense of comfort without being clinical or flat. Abstract and geometric visual elements leave room for interpretation and act as a visual metaphor for the non-linear, deeply personal nature of health. Wavesix avoids the overly cheerful tropes often seen in health tech, instead presenting a thoughtful, empowering, and distinctly human visual system.
App Design
The app design focused on making a potentially complex tracking process feel intuitive and approachable. We worked alongside a UX designer to craft a digital experience that allows users to track patterns across six core wellbeing areas. The visual style reinforces the positivity and quiet encouragement we want our users to feel.
We iterated on the designs to add a more supportive onboarding process, favourites, and reminders to ensure the users were able to track their lifestyles immediately and keep coming back.
Brand Personality
WAVESIX was designed to stand apart in its category. The brand system features modular shapes, adaptable illustrations, and a positive and supportive tone of voice. Rather than using prescriptive emoji-based feedback, the app’s brand language acknowledges the ups and downs of real-life health journeys.
The result is a visual and verbal identity that respects user complexity while remaining friendly and accessible.
Marketing Site Design
The marketing site introduces WAVESIX with the same clarity and warmth as the app. It shares Julia’s story, explains the product’s approach, and speaks directly to audiences who are often underserved by health tech. The site was designed to act as both an introduction and a resource.
The marketing site is a place where people could begin their own journey to better understanding. It also supports long-term growth with flexibility to include updates, resources, and community initiatives.
Brand in use
Beyond the app and website, we extended the brand system into assets for social media, editorial content, and future community engagement. We also developed early merch concepts and marketing collateral to support awareness and growth, making sure everything aligned with the holistic, human-first identity.
Outcome & Momentum
WAVESIX has already begun to build a meaningful presence. With users praising the visual design and usefulness of the platform, the brand is positioned to scale its mission of health empowerment. Julia’s vision was rooted in empathy, data, and personal insight and is now accessible to others who want to better understand themselves. WAVESIX continues to evolve as a tool for reflection, insight, and care.