Connecting the Tech for Good Community
Putting tech for good on the map
Tech for Good is an initiative by Rocketmakers and TechSPARK, created to spotlight purpose-driven companies across Bristol and Bath. The goal: to build visibility, connection, and energy within the growing local tech for good scene. We designed a digital and print experience that brought the community together.
Purpose & Positioning
This wasn’t just a directory. It was a platform to visualise a movement, where mission-led tech companies could see themselves as part of something bigger. The identity needed to balance innovation with warmth, reflecting both cutting-edge technology and human impact. It had to feel open, energised, and rooted in the South West.
Visual Identity
We developed a custom logo that layered meaning in a clean, adaptable form.
A doorway for open opportunity, a map pin from interface language, a regional nod to place, and finally a heart, for the “good.” These ideas were extended through a customised icon set, forming a visual system used consistently across the digital platform, print materials, and launch communications.
Colour System
The colour palette took cues from the vibrancy and variety of the organisations represented. A spectrum of refined neons brought energy, while contrast and tone were tuned for digital clarity and accessibility. The palette needed to function both as a brand and as a practical UI toolkit—allowing pins and categories to remain visually distinct, without overwhelming.
Interactive Map Design
At the heart of the project was an interactive web app that geo-located tech for good companies in the region. Users could sort and filter by industry, impact area, or organisation type. We worked to make the experience intuitive and discovery-led—encouraging exploration and making the connections between companies feel immediate and exciting.
Ready for Launch
To accompany the digital experience, we produced a launch booklet that featured a custom-drawn map of Bristol and Bath. Each company was plotted in a heat map, forming a clean cluster visualisation that made regional trends easy to spot. The printed materials were designed to complement the app while standing on their own at events, in offices, and in the hands of investors or newcomers.
Brand in Action
Beyond the core platform, we supported awareness and recognition through a suite of social media templates, blog headers, and affiliate graphics.
These assets helped grow the project’s presence online and made it easy for partners and companies to share and participate. We also developed concepts for merchandise, including t-shirts, tote bags, and USBs, designed to unify the community and spark conversation. All assets were handed over to ensure longevity and ease of future rollout.
Outcome
The Tech for Good platform launched successfully, receiving praise for both its functionality and its design. It’s now used by businesses, investors, educators, and organisers to navigate and support the region’s tech for good ecosystem. With a strong foundation and an identity rooted in optimism and clarity, the project continues to help connect people doing meaningful work with those looking to support or join them.